Behind the Brand

premade chai with bottles displayed in the background

We are a society of conscious consumers, time poor individuals and discerning foodies looking for healthier, more convenient beverages that have been produced ethically and sustainably. We want transparency from production to plate. We’re avid readers of ingredients list, no longer interested in additives or preservatives that are not serving our wellbeing.

We couldn’t agree more and at Chai Addict, we believe we’ve met all your needs.

HEALTH

Chai Addict is unsweetened and dairy-free so you have the freedom to choose the type of milk and sweetener to add. Its versatility allows you to create a chai latte or tea that meets your dietary requirements. It is also lower in caffeine for those who seek to limit their coffee intake.

We use all natural ingredients – spices, tea, water and nothing else – choose organic, when possible.

We chose glass for our packaging that is safer for food and beverage storage. It can be safely used for hot liquids without the potential of leaching any harmful chemicals when in contact with food. Glass can be re-used as it does not pose harmful risks to environmental or personal health.

CONSISTENCY

The processes to make our products have remained the same since launching the product. It is handmade in small batches, hand-poured and hand-labelled.

We’ve done the hard work of steeping and brewing, leaving a concentrate with consistent flavours, every time.

CONVENIENCE

Making chai is no longer cumbersome. Its liquid form makes it more convenient to make at home or at the office. Blend it in your smoothie, bake or pickle with it! The convenience factors are endless.

EFFICIENCY

No more split milk or soggy spices and tea leaves, ultimately reducing brewing and cleaning times.

ENVIRONMENT & SUSTAINABILITY

composting bins

We are committed to sourcing ethical ingredients, environmentally sound materials, supporting local suppliers and maintaining a business that contributes to a sustainable future.

Our design aesthetic and materials are a reflection of these practices, opting for dark amber bottles, and a label that takes its cues from torn, recycled paper, and sediment of raw spices. A clear cut-out on our label reflects the transparency we observe when producing our product and our sustainability practices.

These include:

Our ingredients are ethically sourced. In a world where we can access almost anything – quality, consistency and safety standards are increasingly important. But it’s also about treading lightly, caring for nature and partnering with growers and supporting them to ensure sustainability, innovation and fair-trade practices. Chai Addict has carefully chosen suppliers ensuring they meet and believe in these standards and that consumers have the confidence they are making the right choices for the planet.

Spices used to make the chai are composted at our local community garden, which is used to feed vegetable plots – a sustainable closed-loop system.

Our digital printer uses vegetable inks, run on clean solar energy from installed solar panels and have low carbon footprint.

Reduce. Reuse. Recycle. is our mantra. We package and ship our products using recycled boxes, shredded cardboard and newspapers.

We partner with carbon neutral couriers.

GIVING BACK

We collaborate with local producers who inspire us, are masters of their craft, and uphold similar beliefs and practices.

We celebrate small businesses through our monthly Support Small Business Series.