Hey guys! I’m Chloe, your resident Chai Addict.
Like most locals, I enjoyed Melbourne’s ingrained coffee culture – where else can you have a truly amazing cup made by incredible baristas in every corner? Admittedly I was never truly a coffee drinker – don’t judge me! I loved the smell, the flavour and the social aspects of coffee but I was happy to forego the caffeine jitters, heart palpitations, wide eyes and sleepless nights. So I kicked that over caffeinated habit and started replacing it with delicious warming cups of chai.
LOVE AT FIRST CHAI
It was whilst I was living and working as a food writer in Hong Kong, that I had a formative chai experience at a tiny tea shop called Teakha. It was love at first chai.
When I returned home to Australia, I became frustrated trying to order chai on my corporate-length breaks.
Properly steeping and steaming from loose-leaf chai spices alone can take more than 5 minutes to brew. If it’s any quicker, it’s usually the sugary syrup or powdered kind sending any unsuspecting drinker on a sugar high!
Making it at home wasn’t any better – who’s got time to clean up the mess? And don’t even get me started if it accidentally boils over the pot. According to a 2020 General Social Survey by Australian Bureau of Statistics, it reported that 8 million Aussies often feel rushed for time! WOW. So during product development, I needed to make the chai brewing process simpler.
MY GOAL WAS SIMPLE
Create authentic chai that was:
- consistent in flavour
- healthy, and
Six months of research & development and 11 recipe iterations in the kitchen later, I was proud to present Chai Addict, an all-natural, readymade masala chai concentrate, to the world.
I HAVE YOUR HEALTH IN MIND
Burnt by the overly sweetened chai I’ve been made accustomed to, I pivoted from the norm by making
Chai Addict unsweetened and vegan-friendly, giving you the power of CHOICE to add your favourite milk and sweetener. Now, you can meet your dietary requirements and easily make café-style chai from the very comfort of your own home.
Read more on Behind The Brand.